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celebrity endorsers

05/19/2017 / By Frances Bloomfield

From Ali to Sanchez: Coca-Cola is now paying celebrity chefs and food bloggers to endorse their beverages

From crunchy tacos to newly grilled steaks to fresh chicken sandwiches, the Coca-Cola company believes that their signature beverages pairs wonderfully with all these foods. And they want you, their consumer, to think the same way too. That’s the angle of their newest campaign, “Serve with Coca-Cola”, a documentary-style series of shorts that highlight the diversity […]

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